Pineapple that skipped the gym.
Crazy Pineapple selected
Since you asked
That's the last time we'll mention it.
Our story
We tasted 600+ of the world's best sodas — every market, every drop worth chasing.
Our R&D mixed, tested, and re-tuned until the flavour was ours alone.
10g protein, 0g sugar, zero compromise. WYVE was born.
Feel the Wyve.
For distributors
Most brands that pitch you don't own a factory. Most factories that pitch you don't own a brand. WYVE is both. It's made by IFFB, in our own plant, so you're not choosing between a product people want and a supplier who delivers.
WYVE isn't made for us by someone else. It's our own brand, created by our own team and produced on our own lines in our own plant. Our expertise, our machinery and our technology go into one product.
IFFB — International Factory for Food & Beverages. Two production lines: a fully automated can line for carbonated beverages, and a glass line. Over a decade in beverage production.
Certified
SIAL Paris 2026
17–21 October 2026
Taste all three flavours and talk distribution with our export team.
Hall 5C · Stand 5C D 063
Book a meetingExclusive territory – One partner per market.
Brand & marketing support – Assets, content and launch playbooks.
Created, engineered and produced by IFFB – Our own brand, our own team and our own plant. Quality and supply sit with one owner.
Priced to move – Strong margins built to move volume and hold a spread.
Distributor partnership
WYVE is a protein soda made by IFFB in our own plant — so you get the brand and the supply from one partner. We're appointing distributors now.
Tell us about your business.
Created, engineered and produced by IFFB
Both. It's a lightly sparkling soda that happens to carry 10g of whey protein isolate.
Because the claim is about proportion, not quantity. With zero sugar, almost all the energy in the can comes from protein — which clears the EU threshold comfortably.
No. It's a soda. If it happens to suit you after a workout, fine, but that isn't what we made.
10g of whey protein isolate per 250 ml can. That meets the EU threshold for a "high in protein" claim.
None. 0g of sugar, and 40–45 kcal per can.
Three: Cola, Crazy Pineapple and Lime.
In IFFB's own plant, certified to BRC, ISO, FSSC and Halal standards.
